Privacy policy

Last updated: June 9, 2026

LABELED operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). LABELED is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, process, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the processing of your information as described in this Privacy Policy.

Important terms

For the purposes of applicable Swiss and European data protection laws, “processing” means any operation performed on personal data/information, irrespective of the means and procedures used, including the collection, storage, use, disclosure, archiving or deletion of data/information.

When we use the term "personal data" or "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

Controller

LABELED GmbH is responsible for the collection and processing of personal information within the meaning of data protection legislation: Gotthardstrasse 29, 4054 Base

LABELED GmbH determines for what purposes and by what means personal information is processed and is responsible for the processing and use of the personal information in accordance with the applicable law and this Privacy Policy. Any information protection concerns can be addressed to the following contact point: contact@labeled.ch

Personal Information We Collect or Process

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
From our partners or other third parties.

How We process Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.

Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services. We use personal information for marketing communications only where permitted by law. Electronic marketing communications are sent only with your consent or where otherwise legally permitted. You may opt out of marketing communications at any time

Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.

Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.

Legal Reasons. We use your personal information where necessary to comply with applicable legal obligations or to respond to valid requests by public authorities or courts. We may also process personal information to establish, exercise or defend legal claims or to enforce our terms and policies, where permitted by law.

Legal basis for processing

We process your personal information for the above-mentioned purposes on the basis of the following legal bases:

for the conclusion and performance of the service contract and related contracts or;
to fulfil a legal obligation or;
consent, or;
to protect our legitimate interests: protection of our business secrets and assets, security of our systems and buildings, maintenance and efficient organisation of business operations, improvement and development of our products and services, as well as marketing of our products and services, where permitted by law, compliance with legal and regulatory requirements and our internal rules, participation in legal proceedings, the assertion, exercise or defence of legal claims, conclusion and execution of contracts with business partners and customers, or;
Processing of information that the subject has obviously made public themselves (e.g. in the media and social networks).

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
With business and marketing partners, where necessary to support our marketing activities and only where permitted by applicable law.
When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
With our affiliates or otherwise within our corporate group.
In connection with a business transaction: We may disclose personal information in connection with a corporate transaction, such as a merger, sale of assets or bankruptcy, where permitted by applicable law.

Legal obligations and protection of rights: We may disclose personal information where required to comply with legal obligations or to respond to valid requests by public authorities or courts. We may also disclose personal information where necessary to establish, exercise or defend legal claims or to enforce our terms and policies, where permitted by law.

Relationship with Shopify.

The Services are hosted by Shopify. In this context, Shopify processes personal information on our behalf to enable the operation, security and technical provision of the Services. Information you submit through the Services is transmitted to Shopify and, where necessary, to service providers engaged by Shopify, including in countries outside your country of residence, for the purpose of providing and maintaining the Services.

In certain cases, Shopify may process personal information for its own purposes, such as to improve its services and features. In such cases, Shopify acts as an independent data/information controller. Further information can be found in Shopify’s privacy policy

Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's information

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we process personal information of individuals under 16 years of age.

Security and Retention of Your Information

We have implemented technical and organisational measures to safeguard the security of personal information and to protect it against unauthorised or unlawful processing, accidental loss, alteration, disclosure or access. In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

We only retain personal information for as long as is necessary for the purposes for which it was collected. In addition, we process and retain personal information for a longer period if we are obliged to do so (e.g. due to statutory or contractual retention and documentation obligations) or if we have a legitimate interest in doing so (e.g. for reasons of proof for the assertion, exercise or defence of legal claims until the expiry of the limitation periods, which can generally be five to ten years) or if you have consented to the longer retention period. In principle, we store personal data in accordance with the following regulations:

All personal data belonging to the customer file (e.g. contract, invoices) will be stored for the duration of the service and for generally up to 10 years after the end of the service, unless there are longer statutory obligations.
Operational data containing personal information (e.g. logs) are deleted 6 months after creation.

As soon as your personal information is no longer required for the above-mentioned purposes, it will be deleted or anonymised.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

Right to Access / Know. You may have a right to request access to personal information that we hold about you.
Right to Delete. You may have a right to request that we delete personal information we maintain about you.
Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
Managing Communication Preferences. We may send you promotional emails where permitted by applicable law, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights outlined above:

Objection to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.
Withdrawal of Consent: Where we rely on consent to process your personal information, you have the right to withdraw this consent. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to information processed by Shopify, you can visit https://privacy.shopify.com/en.

We may need to verify your identity before we can process your requests, as permitted or required under applicable law.

We reserve the right to restrict the rights of the data subject to the extent permitted by law and, for example, not to delete personal information if there is a legitimate interest in retaining it.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection. For information transfers from Switzerland, we rely on safeguards recognised under Swiss data protection law including standard contractual clauses approved or recognised by the Swiss Federal Council.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at contact@labeled.ch or contact us at Gotthardstrasse 29, Basel, 4054, CH For the purpose of applicable data protection laws, we are the data controller of your personal information.